Services
Marketing & Sales
Operations & Supply Chain Management
Optimize services and costs through optimized operations setup
Digital Innovation & Transformation
Unleash untapped innovation potential through digital transformation
Performance & Program Management
Ensure tangible impact through advanced performance management
Cemantix has a strong functional expertise on two key areas: Marketing and Sales as well as Operations and Supply Chain Management. In addition, Cemantix hasalso lead projects in various other areas such as strategy, finance, human resources, market access, governmental affairs or medical.
Besides functional services, Cemantix is also providing two more general services. Digital innovation and transformation ranges from developing the digital strategy, building digital business models, supporting organizational digital readiness and delivering on key digital projects. Beyond digital, Cemantix is focused on performance management and delivery, overall as an organization, within specific functions or on high priority portfolios and projects. Performance delivery is enabled through establishment of lean decision structures, tight program management, superior best-practices and tools and a hands-on project delivery approach.
All service areas are inter-related and synergetic in nature. The key objective for every customer engagement is to combine deep functional expertise with an emphasis on a strong “digital-first” mindset and a performance-oriented execution focus.
Besides functional services, Cemantix is also providing two more general services. Digital innovation and transformation ranges from developing the digital strategy, building digital business models, supporting organizational digital readiness and delivering on key digital projects. Beyond digital, Cemantix is focused on performance management and delivery, overall as an organization, within specific functions or on high priority portfolios and projects. Performance delivery is enabled through establishment of lean decision structures, tight program management, superior best-practices and tools and a hands-on project delivery approach.
All service areas are inter-related and synergetic in nature. The key objective for every customer engagement is to combine deep functional expertise with an emphasis on a strong “digital-first” mindset and a performance-oriented execution focus.
Marketing & Sales
The healthcare markets are complex and subject to constant change – with influences such as globalization, technological change, social networking and government administration. Healthcare companies need to adapt to these challenges by launching new products, defining advanced portfolio strategies, adapting traditional marketing approaches and pioneering new engagement models with
patients and healthcare providers, e.g., by developing digital companions to existing medications
With our forward-thinking and experience, we help our clients to develop required marketing strategies. in areas such as omni-channel management, digital healthcare engagement and remote e-detailing and implement respective inititiatives.
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Key competences
- Commercial strategy
- Market entry and growth strategies
- Portfolio strategy and brand planning
- Digital marketing
- Digital healthcare provider engagement
- Performance and omnichannel marketing
- Strategic transformations and turn-around
- Commercial footprint optimization
- Market access and launch readiness
- Marketing and sales dashboards
Impact Story
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Situation:
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A leading global generic company had to fundamentally restructure their existing manufacturing network to significantly reduce manufacturing sites and respective cost base while ensuring continued high-level supply for the entire portfolio and not compromising on quality. Objective was to define a holistic transformation plan as baseline for a 3-year implementation phase. |
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Approach:
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Cemantix supported the client by assessing global demand requirements across all commercial regions, developing a greenfield network supply scenario, refining this into an adjusted brownfield transformation plan taking into account current footprint and CAPEX and OPEX requirements and developing a detailed transition plan overall and by site.
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Outcome:
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Outcome was a clearly defined implementable transformation plan for the overall production network as well as an individual plan for each site (expand, transform, divest, close). The plan was implementation within a 3-horizon leading to significant savings of overall operational manufacturing cost and a purpose driven, optimized setup for the remaining sites. |
Other Cases
- Developed an advanced digital marketing performance management process (incl. live dashboards) to enable, oversee and optimize digital rep engagements with key healthcare provides (e.g. doctors, institutes, key opinion leaders) during Corona lock-down
- Developed a growth acceleration all-in plan or a rare disease brand (incl. customer segmentation, market potential assessment, operating model, investment need) achieving 7% CAGR growth
- Re-structured the commercial excellence function of a pharmaceutical client to drive efficiencies through improved digital marketing, true business partnering and improved commercial operations powered by technology
- Established a central omni-channel marketing team to improve coordination and monitoring of all customer facing rep activities including digital marketing, next best action, e-consent collection and data insights.
Operations & Supply Chain Management
Healthcare supply chains are under significant pressure. Regulatory scrutiny is increasing leading to superior quality standards expectations, low cost competition from emerging markets drives cost pressures and volatile demand structures and internal and external supply issues constitute a risk to required service levels.
With our in-depth knowledge in operations management, supply chain optimization, end-to end supply chain transparency and data-driven inventory management we jointly develop future-proof technical operations units with our clients always balancing cost, service and technology while never compromising on quality.
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Key competences
- Manufacturing and operations strategy
- Network footprint optimization
- Operations performance management
- Supply chain and inventory optimization
- Demand and supply planning
- Sales and operations planning (S&OP)
- End-to-end supply chain transparency
- Launch and portfolio excellence
- Capacity and production planning
- Operational excellence.
Impact Story
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Situation:
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A leading global generic company had to fundamentally restructure their existing manufacturing network to significantly reduce manufacturing sites and respective cost base while ensuring continued high-level supply for the entire portfolio and not compromising on quality. Objective was to define a holistic transformation plan as baseline for a 3-year implementation phase. |
|
Approach:
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Cemantix supported the client by assessing global demand requirements across all commercial regions, developing a greenfield network supply scenario, refining this into an adjusted brownfield transformation plan taking into account current footprint and CAPEX and OPEX requirements and developing a detailed transition plan overall and by site.
|
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Outcome:
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Outcome was a clearly defined implementable transformation plan for the overall production network as well as an individual plan for each site (expand, transform, divest, close). The plan was implementation within a 3-horizon leading to significant savings of overall operational manufacturing cost and a purpose driven, optimized setup for the remaining sites. |
Other Cases
- Established a global program management office for a global technical operations function to develop and implement an actionable strategy across all key areas (manufacturing sites, supply chain, operational excellence, manufacturing and science, finance, human resources)
- Provided end-to-end supply chain transparency applying value stream mapping for a generic pharma company to allow for early identification and mitigation of supply risk in the supply chain
- Defined and implemented a value based stockout management solution for an oncology injections site to efficiently manage global stock out situation balancing patient, commercial and financial needs
- Optimized the global long-term demand and supply planning process for a large generic company allowing for improved service levels, site strategy and capital allocation
- Optimized the production sequence for a large manufacturing site in Slovenia (bulk and packaging) implementing rhythm-wheel production allowing for optimized lot sizes, service levels and costs.
Digital Innovation & Transformation
Many companies in the health-care ecosystem have understood that digital has disruptive potential to their existing business models. But most of them fail to adequately address this challenge applying a fragmented, unaligned approach to digital transformation developing digital solutions that are neither core to the business nor deliver relevant value.
We help healthcare clients to develop a profound understanding on how digital trends will impacttheir future business, define a tangible and executable digital strategy including identification of highvalue business potential areas and jointly initiate and deliver on most promising opportunities. We also support our clients in their cultural digital transformation journey spanning across all levels of the organization and help them to partner with external parties such as start ups and academia and kick-off partnerships and collaborative projects .
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Key competences
- Digital healthcare trends and implications
- Digital readiness check
- Digital strategy development
- Digital business models innovation
- Use case ideation, validation and prioritization
- Data strategy and use case development
- Digital health care provide engagement
- Digital ways of working (post-Corona)
- Digital partnering with start-ups and academia
- Organizational digital enablemen
Impact Story
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Situation:
A large pharma- and biotech company had a fragmented approach to driving digital transformation across the larger organization. Implications from digital healthcare trends and technology advancements were unclear, purpose and priorities for the transformation not defined, transparency and focus on the key digital projects missing and there was an urgent need to quickly upskill the broader organization on digital technologies. Approach:
Cemantix supported the client in synthesizing implications and opportunities from digital transformation, defining the purpose of digitalization as key enabler to the overall business strategy, identifying and supporting a short list of 10 digital lighthouse projects with highest business potentials and establishing a large digital immersion and culture change program across the organization, starting from the executive board down to all associates. Lastly, by establishing strategic collaborations with academia, start-ups and digital agency to allow for external infusion of the organization.
Outcome:
Outcome of the 6 months project was a clearly defined, hands-on digital transformation strategy that was implemented withing the next 18 months. The lighthouse projects were implemented with strategic partners across areas such as Digital therapeutics (DTx), AI driven tender management, digital pharmacy enablement, robot process automation (RPA) in regulatory and AI driven marketing spend automatization. In parallel, the digital immersion program was rolled-out across all associates and was perceived as step-changer towards a more agile, data-driven and tech-enabled organization.
Other Cases
- Supported the development of an AI driven tender planning tool allowing for optimized tender bids in the German healthcare environment leverage 5 years of bidding history
- Coordinated the partnership with a scientific partner in the US to develop the first FDA digital therapy for Opioid Use Disorder (OUD)
- Developed a tangible data strategy for a pharmaceutical client identifying key use cases build on internal and external data and demonstrating value generation from data as an asset and not liability
- Established two partnership deals with academia for two large pharma companies with “TUM: The Entrepreneurial University” and “Flying Health – a digital healthcare consulting boutique” to digitally infuse the larger organization on digital healthcare trends and kick-off business critical digital pilot projects.
Performance & Program Management
Performance management helps companies to ensure organizational effectiveness in line with the company’s vision and strategy. Many traditional healthcare companies apply a static, administrative and bureaucratic approach to ensure business performance versus plan. Also, priorities and the strategic portfolio are often not clear leading to a lack of successful implementation.
Therefore, healthcare companies often fail to address key challenges from an VUCA world adequately and often lack clear performance accountability across the organization.
In reality, ensuring performance is an ongoing process that focuses on continuous performance management. We support companies, units or corporate programs in setting up an efficient performance management process, defining and cascading metrics, monitoring results, diagnosing problems, and supporting resolution. For this, we are combining traditional methodologies from KPI cascade, input, lead, lag measures, balanced scorecard and with agile approaches such as Objectives and Key Results (OKR), sprint logic and agile project management.
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Key competences
- Performance management & reporting
- Organizational readiness assessment
- Portfolio and program management
- Program management office (PMO)
- Performance governance & reporting
- Agile project management and delivery
- Performance dashboards (enabled through real-time data)
- People incentive and bonus systems
- Agile performance management
- Project delivery.
Impact Story
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Situation:
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A large pharma- and biotech company had a fragmented approach to driving digital transformation across the larger organization. Implications from digital healthcare trends and technology advancements were unclear, purpose and priorities for the transformation not defined, transparency and focus on the key digital projects missing and there was an urgent need to quickly upskill the broader organization on digital technologies. |
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Approach:
|
Cemantix supported the client in synthesizing implications and opportunities from digital transformation, defining the purpose of digitalization as key enabler to the overall business strategy, identifying and supporting a short list of 10 digital lighthouse projects with highest business potentials and establishing a large digital immersion and culture change program across the organization, starting from the executive board down to all associates. Lastly, by establishing strategic collaborations with academia, start-ups and digital agency to allow for external infusion of the organization.
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Outcome:
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Outcome of the 6 months project was a clearly defined, hands-on digital transformation strategy that was implemented withing the next 18 months. The lighthouse projects were implemented with strategic partners across areas such as Digital therapeutics (DTx), AI driven tender management, digital pharmacy enablement, robot process automation (RPA) in regulatory and AI driven marketing spend automatization. In parallel, the digital immersion program was rolled-out across all associates and was perceived as step-changer towards a more agile, data-driven and tech-enabled organization. |
Other Cases
- Installed a central program management office to efficiently oversee the priority enterprise projects and provide regular updates to the executive leadership team also providing hands-on project support
- Coordinated the consolidation of three different operations units into one for a large pharmaceutical customer to improve the cost base allowing for significant annual savings
- Initiated founding, establishment and scaling of a digital marketing agency allowing for annual growth of >10% with sustained profitability, large fashion customer base and >50 employees
- Established a global program management office for a global technical operations function to develop and implement an actionable strategy across all key areas (sites, supply chain, operational excellence, manufacturing and science, finance, human resources)
- Coordinated a central task force during Corona lock-down to enable full digital remote ways of working whilst sustainably delivering on top-line and bottom-line targets.